How to increase website traffic organically

How to increase website traffic organically

So here you are, you have your great new marketing machine, you put a lot of effort into it and it’s been cursing around the web now for quite a while and you’re wondering where the hell all your leads are.

The problem is it’s a new kid on the block you haven’t introduced him to the local communities or joined him to any groups, so now he is out alone doing nothing and being a bit useless.

There are lots of ways to get traffic to your website, but we don’t just want any old traffic or be paying for it forever. We want good organic traffic that will engage with our content and eventually convert into customers and/or a fan club, so how to increase website traffic organically?

The first thing we want to know is “How much traffic is your website currently getting?”

To see how many visitors you have coming to your website let’s check your Google Analytics (Reports > Acquisition > User acquisition) and jot down how many visitors you get to your website from each source i.e. Direct = 20, Organic = 4, referrals=2 etc.. This will ensure that you can see if your efforts are paying off.

Start ranking in the search engines (Google, Bing, Yahoo)

We all want to start getting traffic from the search engines and if your website was built by a company or person who incorporated SEO into their website builds then your website is probably on its way to ranking and once this starts happening, you’ll get a steady supply of visitors.

This is quite a big one though, so if you built your website yourself and missed this step or your website was built by someone who doesn’t incorporate SEO into their builds then it’s quite important that you do some keyword research and optimise your pages for keywords that your visitors are searching for so that your website can start ranking.

Do a quick check and see what you are currently ranking for right now. If you are ranking for some good keywords, optimise the pages for them keywords and watch them climb the rankings.

As you may know, ranking for your chosen keywords can take some time, but in the meantime, you can start promoting it yourself and sending it relevant traffic. This helps your website rank, faster and allows you to use your marketing machine for all the great stuff it can do.

Set up your Google search console and submit your sitemap

Hopefully, this was done by your website design company but if not or you built your website yourself registering with Google Search Console has many benefits including:

  • Allowing you to submit your sitemap to make sure it is indexing all your website pages.
  • Informs you if anything is wrong with your website being indexed.
  • Informs you if things don’t look quite right you may have been hacked.
  • Informs you of usability issues and other things that can harm your website ranking.
  • Shows you what search terms you are coming up for in the search and what positions you are in.
  • Connects to your Google Analytics to provide more information.

Once inside the Google search console you can see if you have any problems with your pages indexing, submit your sitemap if you haven’t already and see the keywords you are already ranking for.

search console to increase website traffic

Make sure you have set up your Google My Business.

Google My Business is completely free and can really help get your business in front of locals quickly, so if you haven’t already do that now.

Registering your business on Google My Business gets your business on Google Maps which enables you to come up in the map pack (see image below) when someone searches for your services and is in your business location area.

Increase website traffic google my business

Social media posts

This is an obvious one but one that is completely free, and most of the time it’s not utilised.

Post about your products or services, testimonials, case studies, an eBook you have for download, or a relevant article you have on your website, talk about what is current in your business life at the moment, projects or jobs you have completed and the results.

Join groups for your local town, area or industry and post in the one you can, not always selling but helping too. 

Don’t just put a link to the home page and hope they can guess where the information you are talking about will be. Make sure the link is to the relevant page on your website that you were talking about in your post so people are sent straight to it and start reading.

Write Blogs/articles on your website.

Write blog posts that answer your visitors questions or give guidance. Promote these at networking event’s, on social media, in your newsletters and anywhere else you can.

This brings visitors to your website that have these questions, these people are usually at the beginning of their customer journey and if you can answer their questions well enough you will become their go to source and a returning visitor, they will become a customer when they are ready to buy or refer you to people who need your services.

Blogs build authority for you as you are demonstrating that you are an expert in the field.

The more pages on your website with information relevant to your subject matter the better Google can understand what your website is about.

Resurrect your old blog posts.

After about 7 months to a year the chances are that your posts are still relevant but now outdated so go back to your old posts update and/or add to the content, give them new catchy titles and repost everywhere. New people who are now following you haven’t seen these posts, the people who did see it also probably want to see the updated version and reinforce their knowledge.

It is also a good idea to check that the keywords it is ranking for are still good or if it could rank for something much better.

Interact with people’s posts, blogs etc and provide value.

Making regular comments on other people’s posts in groups, pages etc. relevant to want you do and just getting to know people on different platforms (Facebook. LinkedIn etc) not only builds your brand awareness and keeps you top of mind but allows you to mention helpful blog post, ebooks etc that can help them with builds your authority and gets the right people to your website.

Say someone just posted about their new salon they just opened, I might check to see if they have set up their Google My Business page and if not write something like:

‘Congratulation on opening your new salon Kat, I see you’re not far from me I will pop in when I’m next down that way. Have you registered the salon location on Google My Business yet? It’s great to get locals to a new business, it’s quick to set up. I have a step-by-step guide here if you want it’.

Of course, you don’t have to have the guide, just giving the advice is good for her and others that read it and check out your profile to see what else you are about.

This also goes for commenting on industry blog posts, forums and other commenting websites relevant to your industry.  Join in conversions don’t always put a link to something and never link on unrelated websites or topics.

Create original research blog posts

People like facts and research so if you have done some research, people that are talking about it will want to link to it to back up their claims.

And vice-a-vera, if you are stating facts or research in your blog post you can link to that information on other sites to back up your claims.

Guest posting

Guest posting is when you write a post for another website.

Not only is this good for getting your business expertise’s in front of someone else’s audience but you will get a link back to your website which builds your SEO and brings interested traffic to your website.

Think about businesses that have the same audience as you and offer complementary services. An example would be a copywriter writing about how to write good copy for your website for a website design company or an architect writing about how architectural planning can save you money for a builder’s website.

Invite others to guest post on your website.

As you can see guest blogging has a lot of benefits, so why not ask complementing businesses that can help your audience to write a blog for your website?

Again, this is good SEO for both parties, it will provide more value to your audience and demonstrate that you are connected to people in the industry and want to make sure your customers get the best results.

Promote your website at networking.

As a business owner, you are probably networking with other business owners, going to your industry events and yearly conferences. Here you usually get a chance to promote yourself for 1 minute, do a talk or presentation.

Talk about one or your services you think the audience will be interested in, an eBook you have for download, or a relevant article on your website. Then post it in the chat for people to go view, if you are in person give them a flyer and your business card.

Create digital assets

Host Events and webinars, create videos, infographics and eBooks for your website and post these on social, send them out to your mailing lists and promote them everywhere.

If you have ebooks make links back to relevant pages with information or services on your website.

Build links

Building links to your website increases your SEO, but you do not want links to websites that are unrelated to your industry or spammy as this can harm your website SEO. If you find you’re website is linked to spammy websites, email the owner and ask them to remove the link.

Apart from guest blogging, start registering with directories, commenting on forums, joining groups, networks etc these will all get you links back to your website. Here are some more ways of building links

On page Optimization

This is a big part of getting your website to rank in the search engines for keywords that you want to rank for.

On page optimisation is when you preform keyword research, pick a particualer page on your website that would do good to rank for that keyword and then optimise that page for that keyword, enabling it the best change of ranking for it.

I have had clients that where ranking for very irrelevant keywords that where never going to be any good for them. One client was ranking for wedding dress and tacos and she is a speaking coach. So do a bit of keyword research and optimise your pages for keywords that you want to be ranking for.

Email Marketing

Having a monthly newsletter ensures that you bring people back to your site for new articles, services, new services, offer etc. stay informed and keep you top of mind for when they need your services or products.

Again you may be thinking “I know this” but have you got it booked into your diary to get it done each month? and if you do this regularly already, how are they performing? do you need to change the tactics of the content you are sending to get better results?

Doing interviews

Do some interviews with thought leaders in your industry and publish them on your blog. This will build credibility and increase traffic to your website; the interviewee will also probably share it with their audience.

Paid Ad’s

And then we have the paid ads Google, Facebook, LinkedIn and others all offer paid ads and can be very effective if done right. Paid ads are good for immediate traffic especially if you are doing a promotion and have a landing page set up.

In my opinion Facebook is the easiest to manage. Google and LinkedIn can be very expensive if not set up and managed properly, I would recommend doing your research on them first or hiring someone to do it for you to get the most out of it.

Conclusion

Doing all these things takes time so are best put into your marketing strategy and done repeatedly to ensure your website SEO grows.

These are things that I use or have used, if you have used any other techniques not mentioned that have worked well for you, please do share, some tactics work better for different industries so please share what industry you are in.

Website Maintenance and How to Handle it Yourself or Hire a Professional Service

Website Maintenance and How to Handle it Yourself or Hire a Professional Service

Your website is the digital face of your business and the primary way you interact with your customers and clients online. If your website is not maintained regularly, it becomes vulnerable to security threats and system disruptions, leading to downtime and lost revenue. In this article, we will discuss the importance of website maintenance, the benefits of a website maintenance service, and how to handle website maintenance yourself or leave it to a professional service.

Importance of Website Maintenance

Website maintenance is essential for several reasons, including:

Security

With the ever-increasing incidents of website hacking and security breaches, it is essential to maintain the security and integrity of your website. Regular website maintenance ensures that your website is up to date with the latest security patches and software releases, reducing the risk of a security incident and ensuring that your customer data and financial information is kept secure.

Improved Website Performance

Website maintenance helps to keep your website running smoothly by identifying and fixing issues with your website, such as broken links or slow-loading pages. A well-maintained website is fast, easy to navigate, and has a high level of accessibility, providing your customers with a positive user experience.

Higher Search Engine Ranking

Search engines favor websites that are well-maintained, up to date, and have a good user experience. Regular website maintenance, including optimizing your website for search engines, helps to improve your website’s ranking, leading to more visibility and traffic to your website.

Reduced Downtime

System crashes, server outages, and website downtime can be devastating to your business, leading to lost revenue, poor customer experiences, and damage to your brand reputation. Regular website maintenance helps to minimize downtime by identifying and rectifying issues before they escalate into larger problems.

Benefits of a Website Maintenance Service

Hiring a website maintenance service provides several benefits, including:

Professional Expertise

Website maintenance requires technical expertise and knowledge of website security, accessibility, and performance. By hiring a website maintenance service, you can rely on their experience and expertise to ensure that your website is well-maintained and fully operational at all times.

Consistent Website Maintenance

A website maintenance service provides consistent and reliable maintenance, ensuring that your website is always up to date with the latest software and security patches. This means fewer disruptions to your business and more time to focus on your core business objectives.

Regular Backups

A website maintenance service provides regular backups of your website, ensuring that your data is safe and recoverable in the event of a system crash or other issues.

Customer Support

A website maintenance service offers 24/7 customer support, providing you with peace of mind that any issues with your website will be resolved quickly and efficiently.

How to Handle Website Maintenance

Website maintenance can be handled in two ways, either by doing it yourself or hiring a professional website maintenance service.

Do it Yourself

Website maintenance can be done in-house by appointing a dedicated staff member or team responsible for maintaining your website. This may be suitable for small businesses with limited resources, but it can be challenging to manage for larger organizations. The website maintenance tasks you should perform include:

  • Regular website backups
  • Updating your website software and plugins
  • Running malware scans
  • Stress testing your website

While handling website maintenance yourself may appear cheaper, it can be time-consuming, and there is a risk of neglecting critical maintenance tasks, resulting in website downtime and security issues.

Hire a Professional Website Maintenance Service

Outsourcing your website maintenance to a professional service can provide peace of mind and ensure that your website is always up to date, secure, and running smoothly. A website maintenance service manages your website for you, ensuring that it is well-maintained and operational at all times.

Conclusion

Website maintenance is essential for any business with an online presence. A well-maintained website provides your customers with a positive user experience, improves your search engine ranking, and reduces the risk of security issues and website downtime. Whether you choose to handle website maintenance yourself or hire a professional website maintenance service, it is important to ensure that your website is well-maintained and secure at all times.

What is a Website Maintenance Plan?

What is a Website Maintenance Plan?

WordPress Website Maintenance Plans

WordPress is a popular content management system used by many businesses to create and manage their websites. However, maintaining a WordPress site can be time-consuming and technical, which is why many business owners opt for website maintenance plans. Here are some key facts about WordPress maintenance plans for business owners:

What is a website maintenance plan?

A website maintenance plan is a service offered by web developers or agencies that takes care of all the technical aspects of running a WordPress website. This includes regular updates to WordPress core, themes, and plugins, security scans, backups, and performance optimization.

Why do business owners need a website maintenance plan?

Without regular maintenance, WordPress sites can become vulnerable to security threats, experience performance issues, and even crash. Business owners who don’t have the technical expertise or time to manage their websites may benefit from a website maintenance plan to ensure their site is always up-to-date and running smoothly.

What are the benefits of a website maintenance plan?

Some benefits of a website maintenance plan include:

  • Improved website security: Regular security scans and updates can help prevent hacks and malware infections.
  • Increased website speed: Performance optimization can improve website loading times, which can lead to better user experience and search engine rankings.
  • Peace of mind: With a maintenance plan, business owners can focus on running their business, knowing their website is being taken care of by professionals.
  • At The Website Surgery we also offer other benefits including updating or added content to keep your website current, paid plugins, email and hosting to keep all your tech in one place and have the support there when you need it.

What should business owners look for in a website maintenance plan?

When choosing a website maintenance plan, business owners should look for a service that includes:

  • Regular updates to WordPress core, themes, and plugins
  • Security scans and malware removal
  • Backups and disaster recovery
  • Performance optimization
  • Technical support

How much does a website maintenance plan cost?

The cost of a website maintenance plan can vary depending on the level of service and the size of the website. Some plans may start at a few hundred pounds per year, while others may cost several thousand pounds per year for larger websites with more complex needs.

Our care plans start at £79 per month.  View our prices and what’s included in our maintenance plans here

In summary, a website maintenance plan can be a valuable investment for business owners who want to ensure their website is always up-to-date, secure, and performing well. By choosing a reputable service provider and plan that meets their needs, business owners can focus on running their business while leaving the technical aspects of their website to the experts.

Crucial for businesses

Maintaining a website is crucial for any business owner in today’s digital age. Neglecting regular updates and failing to implement proper security measures can have serious consequences, as exemplified by the experience of previous business owners who chose not to be on a website maintenance plan.

One common scenario is when business owners underestimate the importance of keeping their websites updated. They may not fully understand the potential risks and vulnerabilities that exist in the online environment. While they might initially set up a functional website, they often fail to recognize that websites require ongoing maintenance to address security vulnerabilities, optimize performance, and implement new features or improvements.

As time passes, these business owners become occupied with other aspects of their operations, focusing on day-to-day tasks and tending to immediate needs. Amidst the hectic nature of running a business, they may forget or overlook the necessity of regularly updating their website. Unfortunately, this neglect can leave their websites vulnerable to hacking attempts.

Cybercriminals are constantly evolving their tactics to exploit security loopholes in outdated software or plugins. When a website is not properly maintained, it becomes an attractive target for hackers. They may gain unauthorized access to the website, inject malicious code, deface the site, or steal sensitive customer information. This compromises the integrity of the business, damages its reputation, and can lead to financial losses.

When a hacked website is discovered, the business owner is confronted with a challenging and stressful situation. They must invest both time and money to rectify the damage caused by the security breach. This involves identifying and removing malicious code, restoring the website to its original state, and implementing security measures to prevent future attacks. Additionally, they may need to address any legal or regulatory consequences arising from the incident.

The process of recovering from a hacked website can be time-consuming and resource-intensive. Business owners often find themselves scrambling to find qualified professionals who can assist in the restoration process. They may need to hire cybersecurity experts, web developers, or consultants to help them recover their website and reinforce its security.

Beyond the financial costs, the experience can also take a significant toll on the business owner’s mental well-being. Dealing with the aftermath of a security breach can lead to stress, anxiety, and frustration. The impact extends beyond the website itself and affects the overall functioning of the business.

To avoid such scenarios, it is essential for business owners to recognize the importance of website maintenance. Engaging in a website maintenance plan or working with professionals who specialize in website management ensures that the website remains up-to-date, secure, and functional. Regular updates, security patches, backups, and monitoring help mitigate the risk of hacking attempts, providing peace of mind to the business owner.

By proactively investing in website maintenance, business owners can safeguard their online presence, protect customer data, and prevent potentially costly and stressful incidents. It is a crucial aspect of running a successful business in the digital landscape and should not be overlooked or underestimated.

Website Components – What you need on your website for success

Website Components – What you need on your website for success

Intro

As a website owner, you know how important it is to have a website that performs well. A website that is fast, user-friendly, and visually appealing can make all the difference in attracting and retaining visitors. However, achieving a high-performing website can be a challenge.

There are many factors to consider, such as design, functionality, and content. In this blog post, we will explore eight website components that can improve your website’s performance.

By implementing these website components, you can enhance your website’s user experience, increase your search engine rankings, and ultimately drive more traffic and revenue to your business.

1. Your Brand

At a minimum, you should have your logo and defined the colours of your brand on your website the same as all your other marketing material.

Branding gives an unconscious impression to the user and this can determine if the user feels they can trust you and are the right company for them.

2. Your Design & Structure

Make it easy for your visitors to find what they want with a good clear design.

Put clear headers and blocks of short content to help guide your visitors naturally through the buys journey to becoming a customer. Think about what they are looking for when they get on this page.

3. Good sales copy

Good sales copy sells you and your product or services, it persuades and guides the user to the next part of the buyer’s journey.

When writing content always read your persona and try and get into the mind of the target audience.

Where are they in the customer journey on this page? the consideration stage? Where have they just come from? The search engines an email you sent them? What do they expect to see on this page? Asking these questions will help you get the right content.

You can write it yourself or get a copywriter to do it for you, just ensure you tell the copywriter where the content will be going and what the purpose of the page is. (They should ask you this).

4. Good quality imagery

As you know we all feel that we haven’t enough time to be searching through content for what we want.

As Fred R. Barnard once said a picture is worth a thousand words they give an unconscious impression to the visitor and they help visitors understand the content quicker and easier to skim through content to what interests them, this also portrays the feeling of the company. I recommend getting professional photos for your website, people can tell a mile off if your images are stock photos and can’t get the connection they get when they are your own photos.

5. Call to actions

What do you want people to do? Download your Freebie? Book an appointment? Call or email you? See your other posts?

Depending on what the page is about will depend on the call to action. Someone in the awareness stage of the buys journey reading your blog isn’t likely to contact you so the free download or link to a services page for more information would be better.

Make sure you have a call to action on every page to tell your visitors where to go and what you want them to do next.

6. A lead magnet, also known as a lead capture form

When people are in the awareness stage of the buyer’s journey they are researching a problem they have, at this stage, they probably don’t know or trust you. This is where giving them something they can use or free information gives you a chance to show them you have a solution to their problem and you know what you are talking about. It’s a sort of try before you buy scenario.

Examples are a free eBook, a sample of a course, a tick list.

To get this eBook the visitor must give you an email address so you can email the eBook to them, this allows you to collect email addresses that you can then send relevant information and help about that services they are interested in.

7. A Blog

Customers generally start in the awareness stage and search google for an answer to a problem they have and this is where they enter your site.

Answer your target audience questions in your blog posts show them how you do what you do, most won’t be able to and if they can haven’t got the time and so will engage with you to do it for them this educates the audience before they work with you and portrays you as an expert in your field.

8. The Site Speed

If your website isn’t fast enough people will not wait around, not only does a slow website loss you customers but destroys your SEO as Google is only looking to provide the best experiences. Check it your website is fast enough on this website: https://gtmetrix.com/ or https://tools.pingdom.com/

9. SEO – Search Engine Optimisation

SEO helps your website get onto the top 3 pages of the search engines which if your website is optimised for the right keywords is where all of the best traffic comes from.

There is no point in having a great website if no one comes to visit it right.

SEO consists of doing quite a few things all the time and continually building on it. But even if you get all of the above right you have a good chance that the traffic you drive to the website will convert.

Website Components Conclusion

In conclusion, implementing these 9 website components can significantly improve the performance of your website. By optimizing your website’s speed, design, structure and content, you can provide a better user experience for your visitors, increase your website’s engagement and conversion rates, and ultimately, achieve your business goals. So, take the time to assess your website’s current performance and identify areas where you can improve using these website components. Your website visitors will thank you, and your business will reap the rewards.

If you need help with any of these website components we are happy to help. We provide a website optimisation service where we can assess and improve your website performance.