How to increase website traffic organically

How to increase website traffic organically

So here you are, you have your great new marketing machine, you put a lot of effort into it and it’s been cursing around the web now for quite a while and you’re wondering where the hell all your leads are.

The problem is it’s a new kid on the block you haven’t introduced him to the local communities or joined him to any groups, so now he is out alone doing nothing and being a bit useless.

There are lots of ways to get traffic to your website, but we don’t just want any old traffic or be paying for it forever. We want good organic traffic that will engage with our content and eventually convert into customers and/or a fan club, so how to increase website traffic organically?

The first thing we want to know is “How much traffic is your website currently getting?”

To see how many visitors you have coming to your website let’s check your Google Analytics (Reports > Acquisition > User acquisition) and jot down how many visitors you get to your website from each source i.e. Direct = 20, Organic = 4, referrals=2 etc.. This will ensure that you can see if your efforts are paying off.

Start ranking in the search engines (Google, Bing, Yahoo)

We all want to start getting traffic from the search engines and if your website was built by a company or person who incorporated SEO into their website builds then your website is probably on its way to ranking and once this starts happening, you’ll get a steady supply of visitors.

This is quite a big one though, so if you built your website yourself and missed this step or your website was built by someone who doesn’t incorporate SEO into their builds then it’s quite important that you do some keyword research and optimise your pages for keywords that your visitors are searching for so that your website can start ranking.

Do a quick check and see what you are currently ranking for right now. If you are ranking for some good keywords, optimise the pages for them keywords and watch them climb the rankings.

As you may know, ranking for your chosen keywords can take some time, but in the meantime, you can start promoting it yourself and sending it relevant traffic. This helps your website rank, faster and allows you to use your marketing machine for all the great stuff it can do.

Set up your Google search console and submit your sitemap

Hopefully, this was done by your website design company but if not or you built your website yourself registering with Google Search Console has many benefits including:

  • Allowing you to submit your sitemap to make sure it is indexing all your website pages.
  • Informs you if anything is wrong with your website being indexed.
  • Informs you if things don’t look quite right you may have been hacked.
  • Informs you of usability issues and other things that can harm your website ranking.
  • Shows you what search terms you are coming up for in the search and what positions you are in.
  • Connects to your Google Analytics to provide more information.

Once inside the Google search console you can see if you have any problems with your pages indexing, submit your sitemap if you haven’t already and see the keywords you are already ranking for.

search console to increase website traffic

Make sure you have set up your Google My Business.

Google My Business is completely free and can really help get your business in front of locals quickly, so if you haven’t already do that now.

Registering your business on Google My Business gets your business on Google Maps which enables you to come up in the map pack (see image below) when someone searches for your services and is in your business location area.

Increase website traffic google my business

Social media posts

This is an obvious one but one that is completely free, and most of the time it’s not utilised.

Post about your products or services, testimonials, case studies, an eBook you have for download, or a relevant article you have on your website, talk about what is current in your business life at the moment, projects or jobs you have completed and the results.

Join groups for your local town, area or industry and post in the one you can, not always selling but helping too. 

Don’t just put a link to the home page and hope they can guess where the information you are talking about will be. Make sure the link is to the relevant page on your website that you were talking about in your post so people are sent straight to it and start reading.

Write Blogs/articles on your website.

Write blog posts that answer your visitors questions or give guidance. Promote these at networking event’s, on social media, in your newsletters and anywhere else you can.

This brings visitors to your website that have these questions, these people are usually at the beginning of their customer journey and if you can answer their questions well enough you will become their go to source and a returning visitor, they will become a customer when they are ready to buy or refer you to people who need your services.

Blogs build authority for you as you are demonstrating that you are an expert in the field.

The more pages on your website with information relevant to your subject matter the better Google can understand what your website is about.

Resurrect your old blog posts.

After about 7 months to a year the chances are that your posts are still relevant but now outdated so go back to your old posts update and/or add to the content, give them new catchy titles and repost everywhere. New people who are now following you haven’t seen these posts, the people who did see it also probably want to see the updated version and reinforce their knowledge.

It is also a good idea to check that the keywords it is ranking for are still good or if it could rank for something much better.

Interact with people’s posts, blogs etc and provide value.

Making regular comments on other people’s posts in groups, pages etc. relevant to want you do and just getting to know people on different platforms (Facebook. LinkedIn etc) not only builds your brand awareness and keeps you top of mind but allows you to mention helpful blog post, ebooks etc that can help them with builds your authority and gets the right people to your website.

Say someone just posted about their new salon they just opened, I might check to see if they have set up their Google My Business page and if not write something like:

‘Congratulation on opening your new salon Kat, I see you’re not far from me I will pop in when I’m next down that way. Have you registered the salon location on Google My Business yet? It’s great to get locals to a new business, it’s quick to set up. I have a step-by-step guide here if you want it’.

Of course, you don’t have to have the guide, just giving the advice is good for her and others that read it and check out your profile to see what else you are about.

This also goes for commenting on industry blog posts, forums and other commenting websites relevant to your industry.  Join in conversions don’t always put a link to something and never link on unrelated websites or topics.

Create original research blog posts

People like facts and research so if you have done some research, people that are talking about it will want to link to it to back up their claims.

And vice-a-vera, if you are stating facts or research in your blog post you can link to that information on other sites to back up your claims.

Guest posting

Guest posting is when you write a post for another website.

Not only is this good for getting your business expertise’s in front of someone else’s audience but you will get a link back to your website which builds your SEO and brings interested traffic to your website.

Think about businesses that have the same audience as you and offer complementary services. An example would be a copywriter writing about how to write good copy for your website for a website design company or an architect writing about how architectural planning can save you money for a builder’s website.

Invite others to guest post on your website.

As you can see guest blogging has a lot of benefits, so why not ask complementing businesses that can help your audience to write a blog for your website?

Again, this is good SEO for both parties, it will provide more value to your audience and demonstrate that you are connected to people in the industry and want to make sure your customers get the best results.

Promote your website at networking.

As a business owner, you are probably networking with other business owners, going to your industry events and yearly conferences. Here you usually get a chance to promote yourself for 1 minute, do a talk or presentation.

Talk about one or your services you think the audience will be interested in, an eBook you have for download, or a relevant article on your website. Then post it in the chat for people to go view, if you are in person give them a flyer and your business card.

Create digital assets

Host Events and webinars, create videos, infographics and eBooks for your website and post these on social, send them out to your mailing lists and promote them everywhere.

If you have ebooks make links back to relevant pages with information or services on your website.

Build links

Building links to your website increases your SEO, but you do not want links to websites that are unrelated to your industry or spammy as this can harm your website SEO. If you find you’re website is linked to spammy websites, email the owner and ask them to remove the link.

Apart from guest blogging, start registering with directories, commenting on forums, joining groups, networks etc these will all get you links back to your website. Here are some more ways of building links

On page Optimization

This is a big part of getting your website to rank in the search engines for keywords that you want to rank for.

On page optimisation is when you preform keyword research, pick a particualer page on your website that would do good to rank for that keyword and then optimise that page for that keyword, enabling it the best change of ranking for it.

I have had clients that where ranking for very irrelevant keywords that where never going to be any good for them. One client was ranking for wedding dress and tacos and she is a speaking coach. So do a bit of keyword research and optimise your pages for keywords that you want to be ranking for.

Email Marketing

Having a monthly newsletter ensures that you bring people back to your site for new articles, services, new services, offer etc. stay informed and keep you top of mind for when they need your services or products.

Again you may be thinking “I know this” but have you got it booked into your diary to get it done each month? and if you do this regularly already, how are they performing? do you need to change the tactics of the content you are sending to get better results?

Doing interviews

Do some interviews with thought leaders in your industry and publish them on your blog. This will build credibility and increase traffic to your website; the interviewee will also probably share it with their audience.

Paid Ad’s

And then we have the paid ads Google, Facebook, LinkedIn and others all offer paid ads and can be very effective if done right. Paid ads are good for immediate traffic especially if you are doing a promotion and have a landing page set up.

In my opinion Facebook is the easiest to manage. Google and LinkedIn can be very expensive if not set up and managed properly, I would recommend doing your research on them first or hiring someone to do it for you to get the most out of it.

Conclusion

Doing all these things takes time so are best put into your marketing strategy and done repeatedly to ensure your website SEO grows.

These are things that I use or have used, if you have used any other techniques not mentioned that have worked well for you, please do share, some tactics work better for different industries so please share what industry you are in.