Why Find Keywords
When finding keywords for your online content. We recommend that you find the keywords that your target audience will be typing into the search engine.
You don’t want to put all your effort into writing a blog post, social media post or website page and no one sees it. By finding your keywords you will also find out if people are actually looking for what you are writing about.
How I Research Keywords
- Make a list of all the words you can thing your target audience would type to find your products or services.
- Type each one into Google search and see what else people are typing using Google suggestions.
- Type each one into an SEO tool like Ubersuggest by Neil Patel and get the following information and more keywords ideas.
- I like to use an excel sheet for this
- Average monthly searches
- Difficulty – how difficult it will be to rank for the keyword
- Cost per click – How much people are paying for their ad to come up in Google for this keyword
- Backlinks – How many backlinks the average page has that is on page one in the search results
- Domain Score – The average domain score of the websites that are on page one in the search results
- Search Intent – What kind of pages are coming up for this keyword, blogs answering a question, services pages, job descriptions.
- Now it’s time to choose
Using this information you can now choose which one you think you will be best for what it is you are writing.
If it is a services page you don’t want to choose a keyword with a search intent of blogs but when you go to write a blog you can come straight to this list and know which one will fit it best.
So you have to “weigh everything up”.
I usually first choose a keyword that fits my search intent perfectly then see if it gets enough searches each month, then how much it would cost me to rank for this keyword and finally if it is to difficult to rank for it.
Once it’s done
The more you do this the better you will get at weighing it up and choosing the right keyword.
This may seem like a lot to do. But it will pay off and stop you wasting time on blogs that won’t get read because it can’t get ranked as no one is searching for that keyword or term.
The bigger your list gets the less time you will take when choosing a keyword for your content as the research would have been done.
To save you more time you can get a copy of my Keyword excel sheet so all you have to do is start.
Once you have your keywords you can start optimising your pages