Google Analytics Setup
Do you know what parts of your website are working? Where your visitors that converted are coming from? If anyone came to your site from your pdf? or how well your new campaign is doing?
If you do not know the answers to these questions then the chances are you are losing money, making marketing decisions based on guesses.
By setting up your google analytics correctly and creating goals for tracking progress and fails you can start making decisions on actual data bespoke to your website, your business, your audience and make a difference.
Other tracking software like Hotjar can further help you when it comes to improving your customer’s experience on your website, finding out where they are getting stuck and preventing them from converting.